Definition:
The eighth step in the coffee supply chain is the retailing of coffee to consumers.
Explanation:
Retailing involves selling coffee directly to consumers through various channels such as coffee shops, supermarkets, online stores, and specialty retailers. Retailers play a crucial role in making coffee accessible to the end consumer. They also influence purchasing decisions through product placement, promotions, and customer service.
Real-Life Application:
In urban areas, coffee shops and specialty stores provide consumers with freshly brewed coffee and a variety of beans for home brewing. Supermarkets offer a wide range of coffee products, from ground coffee to single-serve pods. Online retailers allow consumers to purchase coffee from around the world, often with subscription options for regular delivery.
Multiple Choice Review:
1. What is the main purpose of retailing coffee?
- a) To roast the beans
- b) To sell coffee directly to consumers
- c) To dry the beans
- d) To store the beans
2. Which of the following is a common retail channel for coffee?
- a) Coffee shops
- b) Supermarkets
- c) Online stores
- d) All of the above
3. What factors can influence consumer purchasing decisions in coffee retailing?
- a) Product placement
- b) Promotions
- c) Customer service
- d) All of the above
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